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Object-based advertising

"This cart is at your service
Contact person: [#]
Your satisfaction guaranteed"

The promise of service yet to be delivered. Consider the ways in which this is more effective than were a person standing next to it (or standing alone without a cart). Compared to someone standing and vocally advertising a comparable service, how is this superior? Inferior?

Considering the placement of the cart in the path visual/physical path of pedestrians, and the likelihood that one will glance at it in recognition of having to take measures to avoid it, the odds they will read its service message is high - a mild inconvenience/obstacle for most, an ideally placed service proposition for a few.

Rice candy (hi)story

This vendor cooks up blocks of rice candy in his home nearby, packs them into his carry-basket, and brings them down to this mini-park near a busy bus stop to patiently perform the work of breaking the larger blocks of candy into bite-size pieces and placing them into small plastic bags. The tool he uses to break apart the candy - picture a metal shoehorn that has been bent in the middle - also serves as "acoustic advertising": the sound of his hammer upon the metal implement notifies passersby of his presence.

Each bag of candy is one kuai, around US $0.16. He is 75 years old this year, and has been making rice-candy for the past 25 years. He offers up a piece for me to taste. "Just roll it around in your mouth, though, don't try to chew it or you'll end up like me!" he warns, revealing a gap-filled smile.

For the epicurious, imagine a "White Rabbit" - only with sesame seeds. The humble White Rabbit Milk Candy, by the way, has (I think) a fascinating history and could represent one aspect of China's modernization; from its humble "shanzhai" beginnings as "ABC Mickey Mouse Sweets", to their shining moment as a gift to visiting Tricky Dick, rising to become (arguably) the most popular candy in the world, to accusations of melamine contamination and the subsequent shift to using milk from New Zealand for production. The rabbit tale continues.

Theft II

Borrowed, stolen, or otherwise hijacked (depending upon who you ask, naturally), a traditional symbol becomes a modern advertising medium.

Medicinal memory-trigger

Out front of a combination photography shop and Chinese traditional medicine dispensary, fresh medical ingredients have been cut up and set out to dry in the afternoon sun, filling the entryway with herbal fragrances. As Chinese medicine focuses more upon prevention of illness (rather than the treatment of illness), the olfactory and visual presence of these drying ingredients in this high foot traffic area may serve as effective (if unintentional) advertising for the clinic; the thoughts of passersby may be drawn towards the last time they imbibed Chinese medicine, or may cause them to reflect upon their health (or the health of their loved ones).

Computer camp

This poster advertises in Burmese: "Child computer literacy classes for Summer" - basically, computer summer camp (the stuff a typical American middle schooler would get beat up for admitting they attended). Note the skills touted as important for the "Next Generation" to possess.  Note the language of publication of the notice - that of  "New... New... Next..."  - is this the best strategy for enticing students to enroll? Finally, observe the trio of happy non-local children playing with a laptop and gleefully fulfilling the paradigm of what a globally-savvy, 21st century primary schooler looks like. Finally - consider the role of the English on this poster listing the variety of skills and programs taught by level, and how when being interpreted by parents it is less meant to explain skills and more meant to prove the English knowledge of someone associated with the program - "Well, I don't know what all these fancy internet-English words mean, but judging by how many there are, they must be great and useful!"

Traffic light hustle

These guys sidle up to your open windows and engage you by showing you pages from a book filled with various car listings in the hopes of piquing your interest. Couldn't engage with them, but I'm assuming they get a commission for each car customer they manage to hook. On this page, a quintet of (relatively) affordable and practical Nissan Tiida's on one page, with a mixed bag of Jags and Audis on the opposite page - lots of interesting stuff to unpack about the relatively unformed impressions of various car brands. For example, remember the stories about the clever folks bringing Jags in over the Thai border and claiming they were not luxury cars but rather on par with, say, Toyota or Nissan, in order to avoid paying such hefty duties? Consider the dwindling number of contexts across the globe where such non-knowledge of a brand can be so powerfully exploited by those in the know.

Anyways, these traffic light hustlers leverage a few factors in a (perhaps) clever business model:

1) Captive audience at traffic light.
2) Potential envy-inducing factor of seeing nicer, newer cars nearby yours stopped at traffic light, ample chance to oogle them and reflect upon the perhaps sorry state of your own ride.

I was tempted to follow this scenario to its seemingly absurd conclusion to test the soundness of their system. "Yes, I'd like to buy that car. Yes, that red Audi, there. May I see it? Yes, right now." Based upon strength of cash economy here, and that the standard for purchases of such things as cars are that payments be made in (large, black garbage bags full of) cash, such an interaction wouldn't have many places to go after that. For the hustlers themselves, though, some considerations: how to choose potential customers to approach? Older cars vs. newer cars? Younger vs. older? Also, how to decide which pages to have open when approaching customers? How would a customer react to being shown a new version of the very model they were presently driving? Or, better to take the aspirational route and entice them with a "dream car"? Guess that also depends upon how their commission system works - a set amount collected per interested buyer, versus a percentage of the total price of the car sold.

I can't help but wonder how much longer the policies influencing the booming car market will continue to make this particular exploit worth their while - where else in the world are people sold cars while waiting at traffic lights?

Service advertising norms

Brightly colored, circular stickers advertise mostly for locksmiths ("cerrajeros") on every spare urban-infrastructure-as-advertising-platform. Encouraging adjectives include "fast and cheap", "professional and cheap", etc. Multiple iterations of the same sticker are sometimes within inches of each another on the very same piece of urban infrastructure - technicolor service-spam.

Phone covers

In Myanmar, display and usage behavior around landline phones is that
for both privacy purposes and to spread awareness of the service the
usual practice is to keep phones on a separate table outside of the
managing retail space, creating a separate "phone area." As with other
electronic instruments in this rainy and resource constrained
environment, phones come with their own standards of protection for
the object from the elements.

This particular desk sits in front of an internet cafe, a space with
which the phones on top of it share a communication function with the
computers within the store. With the advent of Skype, Google Phone,
and other VoIP services, acoustic intrusion from one set of users to
the other seems unlikely. Whether on the phone or using the computer
as a phone, you will always be in earshot of a possibly private
conversation, although computers are superior to phones for
conversations of this nature as the more sensitive elements can be
communicated through text in the chat windows accompanying some of
these calling applications.

When I first noticed these phones, I was interested mostly in the
approach this net cafe has taken to protection of their hardware
through the use of particularly colorful and attention-grabbing means.
While another shop chose to repurpose a transparent document storage
envelope to protect their phones (the other photograph) - perhaps more
securely than cloth - the nature of the protective cloth itself has
the potential to draw the attention of passerby in a way that the shop
using transparent covers does not. Do phone (and other object)
protection solutions in this resource-constrained context sit along a
continuum of functionality at one end and attention
grabbing/attractive at the other? How do standards for protection and
display differ between an object whose service is being advertised to
passerby versus one where use is reserved for employees?