Square Inch Anthropology

Local working-class heroes and a major hometown industry of olive cultivation are effortlessly co-opted to appeal both to out-of-towners visiting this gas station in Valencia, Spain who seek a taste of the countryside (albeit through purchasing potato chips as opposed to visiting an olive plantation but hey, who has time for that these days?). I wonder how many locals also buy these crisps, though, casting a vote for the perpetuation of their livelihood through the apparent benevolence of a multinational food conglomerate supporting their local trade. How many localities besides this particular rural Spanish gas station stock these "artisan-crafted chips"? A nice effort, nonetheless, right down to the burlap-style detailing on the front of the bag.

Considering the message's medium, this is assurance for tourists who are wary from prior experiences with the "locally calibrated" orange juice suited for Thai tastes. All knowledge has a price associated with its acquisition, and I'm interested what that process for this juice stand owner; was such knowledge acquired passively through watching the wincing faces of non-locals as they experienced the disconnect between their expectations of how orange juice "should" taste based upon past experience (sweet) versus the present experience (salty)? Or was such knowledge acquired more actively, or perhaps even forced upon the owner by a non-local (or perhaps several over the course of time) voicing their dissatisfaction with the orange juice and/or demanding a refund?