High-mileage shades. Sadly, the look didn't work for me.
When one flip-flop (thong) breaks, the other is abandoned simultaneously (perhaps at the very spot where it broke). Compare this to these shoes - which brings greater status penalization? Wearing a different type of flip-flop on each foot (implying the matching flip-flop broke, though I've never seen this and wouldn't imagine much point to it), wearing "short-tailed shoes", or going barefoot? What does your cultural context decree, and where does the "frayed" or "worn" look go from low-status to vogue? Captured at downtown's Bogyoke Market on a quiet morning, how long do you think these would last here before they are picked up and whisked back into Yangon's recycling/repurposing system? How long would they last on the street where you are? Would they be reclaimed for repurposing's sake (their intrinsic value) or because of their status as an "eyesore" or "rubbish"?
This bag could be valued both for its durability (being made of a stronger kind of plastic than usually found here in Myanmar) and for the status-boost it awards its carrier as it asserts that the owner has traveled (and shopped) internationally. Seen on board a truck-ferry, there is an interesting status-disconnect between the bag's implied past behavior and the carrier's presently engaged behavior - wouldn't someone who has been to the Hong Kong branch of Giordano's be more likely to ride a taxi or drive their own car?
This advertisement does double duty as both a dust and sun shield for the company's truck, and also a mobile advertisement appealing to global (ginseng-enabled) aspirations.
For an international lifestyle and the success you deserve, taking these ginseng pills appear to be the quickest way to get there. The status awarded to the Statue of Liberty (stage left), miniature-scale jetliner, and high-rise apartment complex the male holds in his hand are apparent. More ammunition for the traditional role of the male as "provider" in Myanmar culture.
Ampharco, an American pharma company with some strong connections to Viet Nam, appears to have done their market research, to their credit. Myanmar's consumers are highly motivated by value and the idea that they are getting "more for less". Hence, the popularity of "3 in 1" / "2 + 1" coffee-mix (powdered milk, sugar, dissolving coffee powder) and tea-mix. I'd be interested to see whether their hunch that, for Myanmar's consumers, "more (in 1) is always better" holds true for medicine as well as powdered beverage packets.
The same goes for consumers' love of certifications - in an effort to attain "quality" and legitimacy in consumers' minds, often advertisers include a .jpeg of some sort of certification standard in the body of the advertisement (ISO 9000, World Health Organization Good Manufacturing Practices, etc.). Again, intrigued to see whether this would pay off in increased sales.
Manufactured in Viet Nam and being sold in a Mandalay fashion shop, these blingin' belt buckles imply global shifts in the status of the cultures they come from. When does a currency become sufficiently valuable to justify immortalizing it in belt-buckle form? Does your currency make the cut? What standards are normally adhered to when deciding which currency to suspend directly above one's crotch? Which is more important - brand recognition or true value? Of course there is an advantage of an unknown currency - freedom to fabricate your own narrative about the superiority of your chosen lucre.Before Americans get any bees in their bonnets, yes, they also stocked big-faced Bennys.
Retro-looking "soft cream" machine, complete with pedals affixed to the bottom either for mobility or for advanced soft-cream customization options. Also premiering exclusively to this blog (remember, you saw it here first): a new member of the global burger monarchy.* Positioned outside of a shopping mall in a wealthier Yangon gated suburb, these food stands give a glimpse into the Americanization of Myanmar's diet in conjunction with the Americanization of its shopping behaviors as consumers move away from more traditional styles of "wet" and "dry" markets towards malls and shopping centers.
* Or perhaps this is the opening volley of Druthers' Myanmar market entry strategy? Very savvy, if so, based upon the nascent food-cart/truck phenomenon in America.
A sampling of what some might consider "interesting" candy flavors. Dispensed on a domestic airline flight, what could have influenced the airline to decide that these were the ideal snack to give out on a flight?
Out of the dozen or so flavors (including more conventional ones such as the predictable line-up of fruits; cherry, watermelon, grape, etc.), can the origin of these "extraordinary" flavors be generalized about? Does an "Iced" lemon taste different from a "Room Temperature" lemon (and judging by the presence of ice cubes on the wrapper, "iced" in this case likely does not mean "having had icing/frosting applied to it")? Though butter is included in dishes here, how high is the average person on the street's knowledge of what a stick of butter looks like? Probably not high, which is perhaps why one only sees this on an airplane flight - air travel remains out of reach for most people here.
Also, all four wrappers bear one attribute in common: their depiction of two miniature candy wrappers in the lower left corner. Does logic lurk behind this seemingly gratuitous graphical flourish?