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One square inch: Pansodan Bridge's vendors

The sidewalk adjacent to an elevated overpass in downtown Yangon is full of examples of informal business (as is the case with most sidewalks in Yangon). The vendors that have taken up this covered portion of Pansodan Bridge take advantage of the shade and protection from the elements provided by the covered sidewalk, as well as the railing that separates the sidewalk from the road. 

In this first example, the potential for a 50-foot drop on to the train tracks below makes the goods display technique for these bananas somewhat risky.

This walkway-based vendor located nearby the above bananas does not push her luck as far. She sells fried snacks, with her kit representing the quintessentially pared-down carry of a mobile vendor in Yangon:

- One stool for displaying goods, upon which is placed the metal platter favored by numerous mobile vendors across Yangon. 

- One stool for sitting upon, which has been extensively repaired using a combination of packing tape, wood, plastic twine, and newspaper).

- One shorter plastic stool, upon which is placed:

- A plastic basket, directly in front of her for easy access to plastic bags for wrapping customers' purchases and, beneath that, some food and drink for personal use. The basket also contains this microenterprise's "cash register" - a small bag filled with money for making change and storing the day's revenue (another reason to keep it within arm's reach at all times).

The young boy, who co-runs the papaya and watermelon operation with his mother, uses the ledge of the walkway's railing to balance metal platters crowded with fruit. While the fall is less serious than the bananas' potential plummet, to have one metal platter tip over would eliminate a significant share of inventory - along with any hope of profit for the day. 

Here, a customer takes notice, approaches, and purchases some papaya.

Down the railing a bit from the papaya and watermelon one notices a creative pineapple goods display solution. This vendor has capitalized upon the ridges cut within each fruit to remove the inedible exterior "eyes" to build miniature structures for displaying his goods. Also, note the level of trust implicit in placing the "cash register" (here, the recycled bottom half of a discarded one-liter water bottle) in such close reach of customers (or those with less pure intentions).

Fuel, trust

This informal roadside fuel station's funnel has been fitted with an aftermarket metal handle and metal mesh filter. That a filter was fit into the funnel reflects the relative faith in the quality of the locally available fuel. Located alongside one of the few semi-paved roads that thread through this rural area in northern Myanmar, the majority of customers are in the midst of a journey and would naturally be suspicious of the quality of fuel sold at an informal roadside stand such as this. Was this filtering practice adopted preemptively by the stall owner in anticipation of this suspicion, or modified following claims of dubious-quality fuel as a means of assuring customers of fuel quality? Consider how trust is affected by the filter, with the affirmation of potentially dirty fuel accompanied by an expression of concern for the customer's vehicle by the use of a filter during the refueling process.

Skeptic electric

 

The standard practice of having electronic goods tested in-store by plugging them in and showing the customer before accepting money. The ingrained standard of skepticism towards quality of electrical goods in general and the corollary demands of a customer being worked into the very fabric of the retail process in Myanmar. What were the roots of this practice? Consider the dual-purposed role: Not only is it protecting the customer from purchasing a potentially faulty product, but it also protects the retailer from being taken advantage of by the customer were they to break the product soon after bringing it home. In Myanmar, with a few exceptions, this is the closest thing to a "warranty" that is available.

Sidecar queue-sign

The colorful sign reading "Sidecar station : Gate 10" is attached to a board with nails for a sidecar pilot to hang their number (the word in the middle of the bulls eye reads "Stop"). All sidecars whose main territory includes downtown Sagaing have their own plastic card, and the order of the queue takes shape on the signboard itself based upon the sequence in which sidecars arrive at the stop and hang their cards. The girl shown sitting in the parked sidecar approached the stop and called out "sidecar!", whereupon the owner of the restaurant who happened to be sitting nearby called out one of the sidecar pilot's names, causing the sidecar pilot (number 36, according to his tag) to wheel over his steed.

This system has several advantages over the jumble-based queue that is the norm at sidecar stops. It eliminates the need for all queued sidecars to inhabit the same area, which, in this space-constrained alleyway off of the main boulevard, allows for smoother pedestrian traffic. Sidecar pilots may park their vehicle and themselves in whatever available space they choose that is within shouting distance of the gate. This queueing system also frees sidecar pilots from depending upon their own recollection/opinion as to the queuing order (assuming buy-in on the part of all queued pilots, and that each has an equal stake in this system functioning smoothly). I've never seen such a system in Yangon.

Candid bell

This unpretentious bicycle bell was on a cycle rickshaw in a village outside Yangon. Though basic, the bell's promises to the customer about its appearance and performance are built into the very product itself - a refreshingly simple and immutable covenant between the product and the user.

Let's see the goods

For what services is it necessary to demonstrate the product or the service provided, and to what extent? When is it appropriate/possible to graphically represent a good or service, instead of actually having a sample/demonstration? What drives that decision? Was use of the suitcase shrink-wrapping machine in the Sri Lankan airport lower than expected? How is the example item selected? Also, is that an "example suitcase" - or reckon some long-since un-suntanned vacationer is still lamenting the loss of his luggage?

What are different the costs of demonstration - between the fish, the suitcase, and the wristwatch - and where is the room for skepticism in each? Naturally the possibility exists of exhibiting a particularly sterling example of quality/workmanship - perhaps that suitcase was carefully handwrapped by human hands instead of the machine, or those several submerged watches are the only waterproof watches of the bunch. Perhaps the exposed fish innards happen to be the most attractive of all the fish on display, though being a natural product the corollary randomness must reassure skeptical consumers.