Local idols

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The ability to mark seasons through the kinds of mask sold. Where do all the Mr. Clauses go when the holiday season passes? Bali, perhaps? Ah, the advantage of a timeless and trend-proof piece of merchandise: While the menagerie of comic book and cartoon characters change by the month, only a few cultural mainstays withstand the test of time. Who here is on which list? What would the list in your cultural context look like?
In a predominately Buddhist and gradually culturally opening country, is Santa Claus’s brand sufficiently strong here? If a potential customer doesn’t know who Santa Claus is, what do people think instead?
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What do the offered masks indicate about tastes and aspirations of parents? Aspirations and expectations of children? Sources of overlap/disconnect between the two? Which masks/balloons are meant for girls, and which for boys? Would Myanmar customers agree with you? What does the ratio of gender-targeted goods convey about this cultural context?
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