fuel trust


This informal roadside fuel station’s funnel has been fitted with an aftermarket metal handle and metal mesh filter. That a filter was fit into the funnel reflects the relative faith in the quality of the locally available fuel. Located alongside one of the few semi-paved roads that thread through this rural area in northern Myanmar, the majority of customers are in the midst of a journey and would naturally be suspicious of the quality of fuel sold at an informal roadside stand such as this. Was this filtering practice adopted preemptively by the stall owner in anticipation of this suspicion, or modified following claims of dubious-quality fuel as a means of assuring customers of fuel quality? Consider how trust is affected by the filter, with the affirmation of potentially dirty fuel accompanied by an expression of concern for the customer’s vehicle by the use of a filter during the refueling process.

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