Contained expectations


Something about the white plastic container displayed here in trio makes me (20-something American male) think “laundry detergent” more than its actual contents (yogurt). This could have to do with the anticipated consumption behavior for this yogurt’s consumers – a volume and frequency such that equipping its container with an easy-to-pour handle is a given.

It also says something about my expectations for how I do and do not expect yogurt to be packaged, and, by extension, consumed. Sans proper cues (yogurt-y neighbors, refrigeration section), what might you take this container to contain?

One thought on “Contained expectations

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s