Something about the white plastic container displayed here in trio makes me (20-something American male) think “laundry detergent” more than its actual contents (yogurt). This could have to do with the anticipated consumption behavior for this yogurt’s consumers – a volume and frequency such that equipping its container with an easy-to-pour handle is a given.
It also says something about my expectations for how I do and do not expect yogurt to be packaged, and, by extension, consumed. Sans proper cues (yogurt-y neighbors, refrigeration section), what might you take this container to contain?
One thought on “Contained expectations”