For each city, the gap between how it wants to be perceived and how most perceive it; what a city’s bureaucrats want it to be known for, and what most people know it for (and the difference between long-term residents and short-term visitors).
What is your own place’s brand(s)? How did your place come by it? Is it a structure, an animal, or something else? How did it come to be? Given by residents, or selected and sanctioned by committee? In what forms does it appear – graffiti, stickers, commercial billboards, manhole covers?