Re:brand: Chicago Bulls


It’s difficult to overstate the importance of yaks to daily life in Tibet. They are pack animals that enable logistics, their hair is becomes tent fabric, their dung fuels fire, and the butter from their milk is a key ingredient in Tibetan cuisine (as well as used to light candles).

It therefore shouldn’t be too surprising that this context is particularly receptive to yak-like images (even if they’re thought of as “bulls” elsewhere). It seems bull-related branding gets a lot of creative reuse in other contexts as well.

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