Transparency in packaging


How does being “transparent” about what’s inside a drink (or at least “visibly” inside it) influence whether you decide to purchase it?

Does including (seemingly) organic matter inside make choosing a drink more like choosing the “right” piece of fruit or bundle of vegetables at the market? If so, how does making it only visible within this plastic bottle (rather than smellable and touchable, as with most human-edible organic matter found in markets) change that evaluation process? Does a store’s lighting suddenly become more important, in this case, to help with that evaluation?

These and more potential risks when you equate your product’s perceived “freshness” to something that (unless immersed in preservatives) visually decays over time. Perhaps this obviates the need for expiration dates?

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