Re:brand: LV

These two examples were both spotted in Sichuan province in far western China, on the outskirts of a small city.

What do these creative repurposings of the Louis Vuitton brand signal about what the brand:

a) represents for customers in China,
b) offers in China today, and
c) is missing out on by not filling the role that Chinese consumers would like for the brand to play in their lives?

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