Re:brand: LV

These two examples were both spotted in Sichuan province in far western China, on the outskirts of a small city.

What do these creative repurposings of the Louis Vuitton brand signal about what the brand:

a) represents for customers in China,
b) offers in China today, and
c) is missing out on by not filling the role that Chinese consumers would like for the brand to play in their lives?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s