Three colors of eggs and two types of packaging in this Thai grocery
store – different purposes/optimal uses for each type of egg. When a
commodity is central enough to a culture’s cuisine, what sorts of
varieties emerge to meet the tastes of a unique consumer group within
that culture? How does this consumer group’s preferences become known?

How does the use/mix of formal and informal channels vary by culture,
and how are new forms of communication changing these channels?

Zooming out: When does a group’s voice become too loud/expensive/foolish for decision makers to ignore?