S(m)ell the sizzle

sell_the_sizzle

Aroma-inspired marketing serves the dual function of clearing the
smoke out of the vicinity of the cook while sending it downwind towards
the entrance of a crowded park – just as lunchtime approaches. Are
there digital ways of spreading a message encouraging (chicken)
consumption that can rival such an analog solution as this?
Simultaneous multi-sensory engagement – a BBQ coupon to your device,
synchronized with the approximate “smell radius” could deliver a
wallop. For now, an engaging fellow yelling out “barbecued chicken!”
and trying to corral passerby into open seats compliments the free
smells nicely. Bonus points for the repurposing of the metal drum as
the BBQ grill – quite possibly one of the most globally popular
repurposings/hacks around.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s