S(m)ell the sizzle


Aroma-inspired marketing serves the dual function of clearing the
smoke out of the vicinity of the cook while sending it downwind towards
the entrance of a crowded park – just as lunchtime approaches. Are
there digital ways of spreading a message encouraging (chicken)
consumption that can rival such an analog solution as this?
Simultaneous multi-sensory engagement – a BBQ coupon to your device,
synchronized with the approximate “smell radius” could deliver a
wallop. For now, an engaging fellow yelling out “barbecued chicken!”
and trying to corral passerby into open seats compliments the free
smells nicely. Bonus points for the repurposing of the metal drum as
the BBQ grill – quite possibly one of the most globally popular
repurposings/hacks around.

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