Cachet & carry

cachet + carry

This bag could be valued both for its durability (being made of a stronger kind of plastic than usually found here in Myanmar) and for the status-boost it awards its carrier as it asserts that the owner has traveled (and shopped) internationally. Seen on board a truck-ferry, there is an interesting status-disconnect between the bag’s implied past behavior and the carrier’s presently engaged behavior – wouldn’t someone who has been to the Hong Kong branch of Giordano’s be more likely to ride a taxi or drive their own car?

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