Your local brand


Local working-class heroes and a major hometown industry of olive cultivation are effortlessly co-opted to appeal both to out-of-towners visiting this gas station in Valencia, Spain who seek a taste of the countryside (albeit through purchasing potato chips as opposed to visiting an olive plantation but hey, who has time for that these days?). I wonder how many locals also buy these crisps, though, casting a vote for the perpetuation of their livelihood through the apparent benevolence of a multinational food conglomerate supporting their local trade. How many localities besides this particular rural Spanish gas station stock these “artisan-crafted chips”? A nice effort, nonetheless, right down to the burlap-style detailing on the front of the bag.

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