Medicinal memory triggers


Out front of a combination photography shop and Chinese traditional medicine dispensary, fresh medical ingredients have been cut up and set out to dry in the afternoon sun, filling the entryway with herbal fragrances. As Chinese medicine focuses more upon prevention of illness (rather than the treatment of illness), the olfactory and visual presence of these drying ingredients in this high foot traffic area may serve as effective (if unintentional) advertising for the clinic; the thoughts of passersby may be drawn towards the last time they imbibed Chinese medicine, or may cause them to reflect upon their health (or the health of their loved ones).


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