This (contextually defined) convenience store has branched out from the usual staples of cigarettes, cold beverages, and snacks to include a limited selection of fish as well, made possible by a plastic Little Sheep (小样子) tub and an oxygen machine. When the definition of “fresh” means “still alive”, and customers won’t settle for anything less, consider this a response/accommodation in the form of a creative goods display solution.

(See also this Danwei post on local Chinese takes on convenience stores while pondering the contextually specific nature of “convenience”)