In designing a service, it’s easy to become bogged down in over-designing, as the material/physical restraints of creating a completely physical product are not as present, and one can become mired in “over-accommodation” as one considers the multiple perspectives and backgrounds of the people who will be experiencing your service.

In encountering and reading about these problems, it made me realize how few examples there are of communicating the offer of services pared down to their barest necessary elements.