simple choices

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In designing a service, it’s easy to become bogged down in over-designing, as the material/physical restraints of creating a completely physical product are not as present, and one can become mired in “over-accommodation” as one considers the multiple perspectives and backgrounds of the people who will be experiencing your service.

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In encountering and reading about these problems, it made me realize how few examples there are of communicating the offer of services pared down to their barest necessary elements.

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