Yesterday’s print media is recycled into today’s noodle wrapping in Myanmar. How do news headlines affect the sales of that day’s paper, versus the sales of next day’s noodles? How does interpretation of content change by context? Do people skip over positive stories on newsstands only to seek them out when they are selecting their noodles? Are violent/tragic/”bad” headlines beneficial for newspaper sales but detrimental for starch sales? Do newspaper and noodles sales vary directly – is the right headline “attractive” across all contexts? Or does this go beyond subjective norms of “good” and “bad”, with people grabbing whatever seems (most subjectively of all) most “interesting” or “relevant” to them?

Also, don’t forget another take on newspaper recycling: news napkins. Another strong indicator that print media is alive and kickin’.